Before you can make social media meaningful to your business you first need understand how it will benefit your business.
We believe that there are two main focuses, one being using social media to represent your brand and tell your story, helping customers keep up to date with your business and being there for customer service and feedback purposes. The second being driving you more enquiries weather this be paid ads or organic.
Facebook has gone back to its roots and deprioritised business and media content in the newsfeed. Mark Zuckerberg announced a major overhaul of Facebooks news feed algorithm, prioritising meaningful social interactions over relevant content having pledged to make sure that time spent of Facebook is time well spent.
He said, “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other,” CEO Mark Zuckerberg
What types of Page posts will show higher in News Feed? Its all about the personal approach between friends and family, whether that’s a post seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion or an exciting event. What can we do to get around the changes?
The key organic changes in strategy will be around video, groups, events, services, customer service, reviews. Post timely information that makes sense for your storage business, making sure your content is quality over quantity. Don’t just post offers and deals, create stories about your team and customers. Always vary your posts in updates, i.e. images, links, videos, shares, questions etc. Be creative, stay true to your brand and create a post that is instantly recognisable to your customers.
The second option is a paid ads strategy, using geotargeting get your business infront of the customers your looking for.
The word "ephemeral" describes something that only lasts for a short period of time. Instagram, and Facebook stories have led to the popularity of ephemeral content. Most ephemeral content is shared for up to 24 hours and then disappears forever. Showcase your solutions to customers in a brand new way, educate your followers.Having stories that appear at the top of your follower’s feed helps keep your brand the top of their minds, treat it as a daily news flash. Team Birthdays, New customers (ask first), anything involving babies and dogs and doughnuts is always a hit!
In 2017 90% of all content shared by users on social media is video. The biggest challenge is how you can capture your audience's attention in the first 3 seconds. At Social Media Week London Facebooks Creative Strategist, Kat Hahn quoted 'Not doing short video is not an option'. Brands who are not yet using video as part of their social media strategy need to start.
Meaningful - is social media having an impact on the business problem your trying to solve?
The Takeover is a boutique marketing agency with a difference - From social media, website design, paid advertising management and to support your overall marketing plan. We have an expert team, and they’re committed to finding meaningful ways to solve business goals and opportunities that present themselves.